Can I Afford This?

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Have you ever gone grocery shopping while you were hungry? If your experience was anything like mine, then you ended up buying food that you normally wouldn't buy. After I got home, I immediately opened some of the crummy food that I had bought and began eating. Once I finished eating, I looked at all the food I bought and realized that not only did I buy a lot of bad food, but I had spent way more than what I should have.

When we buy things many times we buy emotionally (most marketing is designed to trigger our emotions to get us to impulsively purchase things).

BN Focus - When you're about to purchase something you need to have the discipline to ask if what you’re about to buy will fit in your budget and if you can afford it.